As a multi-media funding agency we wanted to lead from the front and show that a boring old reporting document could be much more interesting in an interactive online environment. But we wanted to do this without having to go through two separate processes –write/design/build an online report and then do it all again for a print document for tabling in Parliament. We wanted something clean and easy to navigate online, but that told our story and made the most of the excellent images we have from funded content. The benefits were: we could do it once; for the first time ever we understood how many people actually read the report; in the long run we will save on print costs, save the trees, save the planet etc. We have taken the leadership position we sought – we really do want to show the way. Most of all, it is a better showcase for the content we fund.
Allanah Kalafatelis — Communications Manager, NZOA
Just wanted to let you know that we’ve received heaps of great feedback about the Annual Report. We’ve had externals approach TTP staff at meetings saying they’d seen it online and that it’s fantastic. The social media engagement is positive (better than usual anyway!) and … there are more hard copies being taken from reception than ever before. Many thanks for all your hard work
Lisa Tovey — Communications Adviser, Te Tumu Paeroa (The Māori Trustee)